在跨国商业活动中，商务英语的使用已成为商务人士生活的一部分。随着亚洲经济体不断扩大并越来越多地融入全球一体化经济，清晰的写作思路和准确的写作能力在信息交换中起着重要的作用。
五个商务英语写作的小窍门：
1.商业计划书要写得具有个性化，这样才能对潜在客户有利。
2.根据所涉及业务的具体情况，使用恰当的词汇并把握文书的正式程度。
3.应尽量使用具有性别和文化敏感性的语言。
4.内容应尽量具体，但表达不宜冗长。同时应避免使用难懂的术语。
5.注意称谓，正确使用姓名和头衔。
Part One :Nature
ing reader’s support and motivating them to act
lly in indirect approach
enting facts and reasons convincingly
erent from normal business writing scales,sales writing is usually highly conversational,fast moving and aggressive
g techniques that are incorrect in other forms of business writing:sentence fragments,one-sentence paragraphs,folksy language
g mechanical highlighting devices(boldface,italics)
considerable length
Part Two:
Existing contacts VS Strangers
(推销信写给老客户与新客户时是不同的`，那么现在就让我们来看看两者的区别吧)
ages from new sources are often viewed with caution and suspicion
s letters are often discarded without being open(通常推销信在拆封之前就会被扔掉)
otional e-mails often end up in the dustbin
D.E-mail spam is particularly resented by all e-mail users and ISPS e-mails may not even have a chance to enter in boxes because anti-spam software is available ,now to screen them out.(推销信会被视为垃圾邮件)
Part Three:Structure of Sales Letter
arouse attention and interest(一般是用问问题的形式吸引大家的注意)
create desire(创造大家购买的欲望，比如向大家介绍该产品有什么好处以及产品的性能)
convince/To carry conviction(使信服)
motive/induce action(该段一般是用祈使句)
Part Four:Kinds of sales promotions
ons证券giving a price reduction
samples免费样品
ounts for buying a large quantity
e reduction in shops
ets offering”20% Extra”
Part Five:Exercises
From the functions listed below, choose one that is the most suitable for each of the following excerpts taken from different letters.
se interest te desire
y conviction ce action
you ever thought how much time did you waste in downloading programmes from the Internet?
you prefer,return the enclosed prepaid card and we will arrange for our representative to call you and arrange a demonstration for state the day and time which will be most convenient for you.
in mind that we have manufactured T-shirts ever since 1900 and are quite confident that you will be more than satisfied with their quality.
us call on you to tell you more about this scheme which so many families are finding so se send back the enclosed prepaid card and l will call you at any time convenient to you.
Answer
1.A 2.B 3.C 4.D
书香门第
