整合营销传播(Integrated Marketing Communication, IMC)是市场营销与企业发展相结合的`多市场营销学科，达到多种途径的企业品牌建立与推广。
美国广告公司协会(American Association of AdvertisingAgencies,4As)给整合营销学下的定义是：“整合营销学是一个营销传播计划概念，要求充分认识用来制定综合计划时所使用的各种带来附加值的传播手段——如普通广告、直接反映广告、销售促进合公共关系——并将之结合，提供具有良好清晰度、连贯性的信息，使传播影响力最大化。”
美国整合营销学专业大学排名
| 排名 | 学校 |
| 1 | Harvard Business School |
| 2 | INSEAD - France |
| 3 | The Wharton School, University of Pennsylvania |
| 4 | Stanford University Graduate School of Business |
| 5 | London Business School |
| 6 | IE Business School |
| 7 | The Kellogg School ofManagement, Northwestern University |
| 8 | Columbia Business School, Columbia University |
| 9 | IMD |
| 10 | The University of Chicago Booth School of Business |
| 11 | Sloan School of Management, Massachusetts Institute of Technology (MIT) |
| 12 | IESE Business School, University of Navarra |
| 13 | Indian Institute of Management, Ahmedabad |
| 14 | Stern School of Business, New York University (NYU) |
| 15 | HEC MBA Program (Paris) |
| 16 | Haas School of Business, UCBerkeley |
| 17 | ESADE Business School |
| 18 | The en MBA, University of en |
| 19 | Indian School of Business |
| 20 | Oxford University, Said Business School |
| 21 | Yale School of Management, Yale University |
| 22 | SDA Bocconi School of Management |
| 23 | Indian Institute of Management, Bangalore |
| 24 | Judge Business School, University of Cambridge |
| 25 | Tuck School of Business at Dartmouth |
| 26 | Boston University School of Management |
| 27 | Tepper School of Business, Carnegie Mellon University |
| 28 | UCLA Anderson School of Management |
| 29 | Indian Institute of Management Calcutta |
| 30 | University of Michigan, Ross School of Business |
| 31 | The Fuqua School of Business, Duke University |
| 32 | Desautels Faculty of Management at McGill University |
| 33 | University of Virginia Darden School of Business |
| 34 | Thunderbird School of Global Management |
| 35 | Melbourne Business School, The University of Melbourne |
| 36 | S.C. Johnson Graduate School of Management, Cornell University |
| 37 | Richard Ivey School of Business, The University of Western Ontario |
| 38 | The University of Hong Kong, Faculty of Business andEconomics |
| 39 | Warwick Business School, University of Warwick |
| 40 | Joseph L. Rotman School of Management, University of Toronto |
| 41 | S. P. Jain Institute of Management and Research |
| 42 | Monash University Faculty of Business and Economics |
| 43 | Sauder School of Business, University of British Columbia |
| 43 | ESSEC Business School |
| 45 | Copenhagen Business School |
| 46 | Nanyang Business School, Nanyang Technological University |
| 47 | Cass Business School |
| 48 | Vlerick Leuven Gent Management School |
| 48 | WHU Otto Beisheim School of Management |
| 50 | Manchester Business School, The University of Manchester |
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