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美国报业拟采用中国新闻纸英语美文

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美国报业公司计划从中国进口新闻纸,以压低其比重最大、上升最快的成本之一。

美国报业拟采用中国新闻纸英语美文

US newspaper companies are planning to import newsprint from China in an effort to contain one of their biggest and fastest-growing costs.

近几个月来,甘尼特集团(Gannett)、Tribune公司和纽约时报公司(New York Times Company)都已开始试用中国纸,而且预计未来几个月会用得更多。

Gannett, Tribune and the New York Times Company have all begun experimenting with Chinese paper in recent months, and expect to use more of it in the months ahead.

《纸业周刊》(Pulp & Paper Week)副主编克里斯?库克(Chris Cook)表示:“尽管现在还有点像涓涓细流,但明年的数量会很庞大。”

“Although it’s kind of a trickle right now, it’s going to come in large volumes next year,” said Chris Cook, deputy editor of Pulp & Paper Week, a publication that covers the paper industry.

接受中国供应商是因为美国报纸正承受着各种压力,包括互联网对读者和广告商的争夺。昨日公布的最新发行量数据透露出更为可怕的信息——特别是对于大城市的报纸而言。在截至今年9月份的6个月里,《洛杉矶时报》(Los Angeles Times)日发行量下降8%,至775,766份。《洛杉矶时报》是Tribune旗下最大的报纸,它的这种业绩,会妨碍公司安排可能的`报业资产出售或拆分。

The embrace of Chinese suppliers comes as news-papers are under pressure on a variety of fronts, including competition for readers and advertisers from the internet. The latest circulation figures, released yesterday, revealed more grim news – particularly for big-city papers. For the six-month period ending in September, the Los Angeles Times’ daily circulation fell 8 per cent to 775,766. The paper is Tribune’s largest, and its performance could hinder the company’s efforts to arrange a possible sale or break-up of its newspaper holdings.

在失望股东的压力下,Tribune一直在考虑其战略选择。上周,该公司收到了几家私人股本公司的意向书。

Under pressure from frustrated shareholders, Tribune has been mulling strategic options, and last week received indications of interest from a group of private equity firms.

其它大城市报纸的处境也不妙。《迈阿密先驱报》(Miami Herald)日发行量下降近9%,至265,583份;《波士顿环球报》(Boston Globe)下滑近7%,至386,415份。

Other big-city papers also suffered, with the Miami Herald’s daily circulation falling nearly 9 per cent to 265,583, and the Boston Globe slipping nearly 7 per cent to 386,415.

相比之下,行业团体——美国报业协会(Newspaper Association of America)表示,今年9月报纸网站的访问人数达到了创纪录的5800万。

Against that backdrop, the Newspaper Association of America, an industry trade group, said a record 58m people visited newspaper websites in September.